Karen Black

Karen has more than 20 years of experience in promotions and client relations with strong ties to media and the music industry.

She has implemented her Bachelor of Science degree in International Business by working for major record labels such as:

• EMI
• JIVE
• Warner Music

and has been based out of Sydney, Melbourne and New York.

At Soda, we are a team of passionate professionals always keen to deliver the best results for our clients.  We pride ourselves in being creative and innovative which helps to take our strategies to the next level and beyond.  Networking and relationship building is a cornerstone to our success and something we love doing!

Karen Black

She has helped promote superstar artists such as:

• Ed Sheeran
• Michael Bublé
• Green Day
• Backstreet Boys
• Britney Spears
• Madonna
• Kylie Minogue
• Stevie Nicks
• Fleetwood Mac

She has a strong background in radio promotion, publicity, and digital promotions along with extensive networking skills.

Karen has been a part of many exciting campaigns and events integrating clients, such as:

• Nova Red Rooms
• SCA’s World Famous Rooftops
• The ARIAS
• i-Heart Radio events
• The Logies.

Her press and digital media background includes numerous cover stories, online front-page features and key profile placements along with cutting-edge promotion ideas and activations.

Over her time in the industry, Karen has also built key relationships with media influencers and stakeholders.

Karen loves a challenge and is always keen to help bring fresh ideas to new and exciting campaigns for winning strategies.