PR & Communications Services - SODA Communications

PR & Comms are powerful when done well.

Soda’s expansive list of capabilities includes strategy development, media relations, issues management, digital PR, brand activation, events, copywriting and more.

Delivering these services is Soda’s highly dedicated and experienced team, located in our Sydney and Melbourne offices.

Communications strategies

Media relations (traditional, digital PR & influencer outreach)

Media events

Social media management

Issue management

Brand positioning

Copywriting and content creation

Experiential marketing

Here's some of our favourite things to do...

PR extends above and beyond traditional and digital media.

Soda provides integrated solutions that help craft conversations and influence the influencers. We’re creative and innovative in how we work and leave no stone unturned when it comes to delivering great results that exceed expectations. Like many small businesses, we watch every dollar; this is hugely beneficial to our clients who appreciate the thought and consideration that goes into how we deliver value and minimise costs. Moreover, we are transparent. We tell you how things are really going and, if we need to deviate from the plan, we’re the first to put our hands up and say so.

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Smart, flexible & designed for you

Driven by the client brief and timeline, our work style is honest, smart, creative and efficient.

We thrive on a challenge – no matter how enormous the undertaking may initially seem, we make speed and accuracy a priority.

We’re flexible with how we work with you. We can work on a project, a retainer, ‘hours bank’ or a head hours fee arrangement. We can scale work up or down and are adaptable with how regularly we meet, and the level of reporting required.

There are a million reasons to work with us, here are just a few reasons that set us apart

Strategic Advice

Deliberately top heavy. Consistent senior involvement.

Creative Firepower

We have a great track record for creativity and additional resources available to boost and extend our thinking.

Fast & Flexible

Our working style is based on quick turnaround without sacrificing quality. No restrictions or limitations via a flat structure and solid ‘can do’ approach.

Collaborative Approach

We’re channel agnostic. We receive significant referrals from other agencies. We’re independent.

Excellent Media Relationships

We have a great track record for creativity and have additional resources available across all categories to boost and extend our thinking.

You’re in good company - clients we have worked with

GATHER — We gather the information, unearth insights, and consider how we’ll persuade our target audiences

ARTICULATE — We articulate the communication platforms, plus the deliverables and deadlines.

DELIVER — We seamlessly deliver the communications solution with acute attention to detail.

UPDATE & EVALUATE — We keep the client updated on progress, evaluating and tweaking as required.

PR is at its best when it delivers impact

Soda combines strategic expertise, creative firepower and a flexible, no-limits approach.

We create conversations, influence influencers and achieve results tailored to your brief. Here's how we work:

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“Hand on heart, Soda has really helped transform our business. More than just a PR agency, they are effectively our out of house in-house marketing team who we involve in all facets of our business.”
Dion Chandler - Managing Director, Adelphi Hotel