PR is powerful when done well. Soda’s expansive list of capabilities includes strategy development, media relations, issues management, digital PR, brand activation, events, copywriting and more.

Delivering these services is Soda’s highly dedicated and experienced team, located in our Sydney and Melbourne offices.

Driven by the client brief and timeline, our work style is honest, smart, creative and efficient. We thrive on a challenge – no matter how enormous the undertaking may initially seem, we make speed and accuracy a priority.

We’re flexible with how we work with you. We can work on a project, a retainer, ‘hours bank’ or a head hours fee arrangement. We can scale work up or down and are adaptable with how regularly we meet, and the level of reporting required.


PR extends above and beyond traditional and digital media. Soda provides integrated solutions that helps craft conversations and influence the influencers. Some of our favourite things to do include:

  • Communications strategies

  • Media relations (traditional, digital PR & blogger outreach)

  • Media events

  • Social media management

  • Issues management

  • Brand positioning

  • Copywriting and content creation

  • Experiential marketing

We get by with a little help from our friends

Soda partners with agencies who are leaders in their fields including digital specialists, graphic designers, creative advertisers and media buyers to ensure the right mix for your campaign.