50,000 reasons to visit Bond Melbourne
Following a $5 million renovation featuring $130,000 luxe-gold curtains, Soda worked to highlight Bond Melbourne’s $50,000 hospitality package to keep the venue top of mind for event organisers and party-goers.
In an Australian first, guests and up to 24 of their nearest and dearest could purchase the package including helicopter rides, a personal chauffeur, private security, Cuban cigars, a personal photographer and even a masseuse – all adeptly named the Green Room experience.
The story was featured nationally on the nightly news for Channels 7, 9 and 10 in Melbourne, Sydney and Brisbane, in the Herald Sun and syndicated titles, as well as Melbourne’s 3AW breakfast show and Nova 100 radio programs. Coverage also featured heavily in international publications across the world.
Needless to say, the results provided Bond Melbourne with more than 50,000 reasons to celebrate themselves – 100 per cent of the tentative function bookings had paid their event deposits by end of the day following initial coverage and the venue’s profile was elevated on an international level.